Digital Paint's belief is that generating customers and sales is the key driver for our clients' businesses. This also translates into members, associates and community stakeholders. This is also what drives our partnership in developing web strategies that truly work for our clients. Strangely, this is a concept missed by most web companies, who are happy to let design and creativity rule their heads!
Working with Digital Paint to develop the copy and content of your site will draw your focus to what your customers and prospects are truly looking for you to provide them with, from the outset. We will help you to package up your products and services into the right ‘web value proposition'. This will give you the best possible chance of attracting prospects to your website, making them stay, and then contacting you for more, or if we provide you with an eCommerce solution, to buy there and then.
Calls to Action:
Your copy and content needs to capture customer interest and at every stage. Whether it's the ability for your customers to buy directly from your web presence, to provide useful information which they can download (a really great database-building tool), helping you to devise a compelling offer e.g. a free trial to show prospects the true value of your product, or developing a product-specifying tool to take prospects through to the right solutions for them. Digital Paint will help you to unlock the potential in your web offer, and get into your visitor's mindset.
Content Managed Websites:
Many of our clients want to be able to add, edit and delete content easily on their websites. Not only does this help them to keep their websites regularly updated, but it does so at the lowest possible cost whilst being able continually to make their sites more attractive to customers and search engines. For those clients who wish to manage their own sites, Digital Paint has developed our own unique Content Management System (CMS) dashboard, designed specifically with client use and cost savings in mind. Indeed - this website is built using our own CMS system!
The Digital Paint's standard Content Management System allows clients to:-
- Add, edit and delete page text and images
- Easily add portfolios or galleries to their sites
- Add new pages to their websites
- Monitor prospect / customer registrations and export data easily for marketing reports
- Optimise each page for maximum search engine effectiveness (Onsite SEO control)
- Add latest news, case studies or testimonials in an easy format
- Embed YouTube Videos on pages and much more!
All of this can be carried out in a standard browser making it easy to manage and maintain your site wherever you may be. Digital Paint is able to customise all the above functions to suit your business need or build bespoke functionality for any website.
For a demonstration of the Digital Paint CMS dashboard, call us today on 0845 1200 278 or click here to book your no obligation review of your copy and content needs.