Once your website is designed and developed, and you are happy with its content and calls to action, it's time to generate and attract traffic to it! In the 'offline' world, it's easy to understand the difference between 'creating' and 'promoting'. With a brochure or flyer, the creative process is in the design and print, and the 'promotion' is the act of sending or giving out the printed material.
In the offline world, nobody would make the mistake of 'creating' but not 'promoting'. If only that same logic is applied in the digital world, where many still believe in 'build it and they shall come'. By working with Digital Paint, you will identify the most appropriate media and methods to use to get browsers finding the precise information that you want them to. You could focus on particular products, services or campaigns, or you may be looking to run an offer or incentive. Whatever you wish your proposition to be, digital marketing will be your most dynamic and flexible method available to find your markets, target them with the right messages, and get hot prospects fired up and wanting to talk to you. Digital marketing covers a multitude of disciplines - from banner adverts to SMS messaging, and e-newsletters to pay-per-click advertising.
Digital Paint will help you to understand just how powerful the promotional opportunities will be for your business and show you how digital marketing can even be used for researching what your customers are really looking for. Of course when we build your site, we make sure that it is built to be as 'search engine friendly' as possible, but this is just one of many considerations when looking to drive traffic to your website. We will help you to choose the most appropriate solutions from a range of media aimed at delivering high quality website traffic including:-
- Managed PPC (Pay Per Click) campaigns such as Google Adwords
- Email marketing and campaigns
- News article creation
- E-newsletters
- Social media
- Blogging
- Video creation
- QR coding
- Mobile devices
Of course, being business focused and consultative in our approach, we know that the first essential step in carrying out Digital Marketing activity is to measure traffic and conversion, so that we can better understand what levels of Return on Investment you will achieve from your Digital Marketing spend.
To do this we will set up some simple but effective low cost tools such as Google Analytics which help to provide us with the information and metrics we need to monitor the performance of your Digital Marketing Campaigns and how they are attracting traffic to your website. Your partnership with Digital Paint will ensure that the right campaign is tailored and implemented for you and for your customers, to help you to achieve your business objectives. If you would like to learn more about how Digital Paint can improve your RoI on your current Marketing spend and generate more customers, why not call us today on 0845 1200 278 or click here to book your no obligation review of your digital marketing needs.