A free service offered by Google, Analytics generates detailed statistics about visitors to your website.
Google Analytics is aimed at site owners who want to know how their site is performing and require evidence of how visitors navigate the pages before purchasing, or not! You can use it to track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and links within PDF documents.
Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page or downloading a particular file. By using Google Analytics, site owners can determine which adverts are performing and which are not, providing the information to optimise or cut campaigns.
Digital Paint now install Google Analytics on every website we create. However, if your site isn't using the software then signing up is quick and easy - and FREE!
You can find out more by visiting the Google Analytics site at: http://www.google.com/analytics/
If you are unsure whether Google Analytics is appropriate for your site or you need help setting it up, give Digital Paint a call. We'll be happy to help.
Posted Date: 03rd Oct 2011