Building great websites is both a science and an art. In order to deliver our clients really great websites, we blend business brains with creative flair and scientific genius in almost equal measures.
All of this is done in a structured way which we like to refer to as the ‘Digital Paint Web Design Methodology' which comprises of four, separate and very different processes, these being:-
Web Strategy
The strategy stage of the Web design process is where we identify the business goals that our client is looking to achieve. This stage is a structured fact finding process which enables us to create a very clear brief for the design / development teams. During this stage we will typically establish:-
o The demographic of the client's target audience
o What the competition is in our client's marketplace
o What our client's USP's are (Unique Selling Points)
o What the site call to action needs to be
o What the overall business objective of the site is
Creative
Once we have completed the strategy stage, our highly talented creative team will have a clear brief and this will enable them to design a Web site concept that accurately reflects that brief. This design concept is then reviewed by the client and any feedback is incorporated into a revised design. For many of our more local clients, this concept refinement can be done by popping into the office and having a cup of tea with one of our designers, who can work on the concept and show any changes there and then.
Technical
Many websites that we build are highly functional. Sometimes the functional elements are based on a standard requirement (such as e-commerce or content management), but very often, we design and build websites which are fully bespoke and based around a specific client brief. At Digital Paint we have a team of developers who can specify, design and build even the most sophisticated web solutions, using the most current technologies and database structures.
Digital Marketing
We know that a new Website is very often just the beginning of our clients' digital marketing activity. At Digital Paint, we can help with a host of ongoing marketing activity from running and managing a ‘Pay Per Click' campaign, through to advanced Search Engine Optimisation and email marketing. All of this is designed to drive traffic and business in a measurable way which enables us to constantly improve the ROI on our clients' marketing spend.
Web Design Northampton | Web Design Milton Keynes | Website Design Northampton | Website Design Milton Keynes