In the 'offline' world, it's easy to understand the difference between 'creating' and 'promoting'. Clearly, with a brochure or flyer, the creative process is in the design and print, and the 'promotion' is the act of sending or giving out the printed material. In the offline world, nobody would make the mistake of 'creating' but not 'promoting'. If only that same logic applied to the Digital world where many still seem to believe in 'build it and they shall come'.
Web promotion is the act of driving qualified traffic to your Website. This can be done in a variety of different ways. Of course when Digital Paint build a site, they make sure that it is built to be as 'search engine friendly' as possible, but this is just one of many considerations when looking to drive traffic to your website. At Digital Paint, we offer a range of services aimed at delivering high quality site traffic including:-
Of course, being business focused and consultative in our approach, we think that the first step in carrying out Web Promotion activity is to first measure traffic and conversion so that we can better understand what the Return on Investment will be from your Web promotion spend. To do this we can set up some simple but effective low cost tools such as Google Analytics which helps to provide us with the information and metrics we need to monitor the performance of our clients' websites.
If you would like to learn more about how Digital Paint can improve the ROI on your current Web Marketing and Promotion spend, why not request a free consultation or call us now on 0845 1200 278.